Akrivia Health Alzheimer's

We are so proud to have supported Akrivia on this meaningful project, where we got to push ourselves creatively and introduce a new visual style to these Patient Journey films. This powerful film explores the gradual and often unnoticed onset of Alzheimer's disease, illustrating how early symptoms can be as subtle as struggling to spell a simple word or feeling lost in a familiar place. Our design approach allowed us to focus on specific moments using Akrivia’s primary colour to help focus attention. The idea to strip back and use a predominantly grayscale design aimed to make the film feel more like a memory.

We are so pleased with how it has come out, next time we won't shoot 3,000 images then manually start cutting out each one, thank goodness AI was here to help.

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